Customer Service Best Practices
Best Practices, LLC has conducted extensive research in the field of Customer Service. Browse through and sample our published Customer Service research in the topics below:
| |  | Employ Customer Segmentation to Drive Customer Service
Employ self-selecting, individually correcting customer segmentation for
effective target marketing.
Most companies understand the superior economics of targeted marketing and the
need for a segmented approach to developing products and value propositions.
Many invest heavily in market research to generate elaborate demographic or
psychographic segmentations. But too often these models prove unsatisfying
because there is no practical way to identify a customer by segment. Defining a
segment as “big backyards” or “personal-computer junkies” may call to mind a
picture of the lifestyle or mind-set of the people in those groups, but it does
not provide a useful means of finding the customer.
American Express has designed a self-selecting, individually correcting
approach to reduce cost of segmentation and shorten time-to-market when it
tests new value propositions ...
Countdown to Customer Focus: A Step-By-Step Guide to CRM Implementation
Master, step-by-step, the processes that turn CRM initiatives into global successes. Customer Relationship Management solutions are often a multi-million dollar investment. After committing to such a large expenditure, companies must be assured that their CRM investments will thrive. Recent research shows that a customer-focused culture is just as critical as the technology to a CRM implementation success. This Best Practices Benchmarking® Report details how companies effectively roll out CRM initiatives throughout their organizations. It highlights the step-by-step processes and key milestones companies use to realize the potential of their CRM tools.
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