Sales and Marketing Best Practices
Best Practices, LLC has conducted extensive research in the field of Sales and Marketing. Browse through and sample our published Sales and Marketing research in the topics below:
| |  | Enhancing Brand Performance Through Sales & Marketing Excellence
Benchmark and identify winning strategies and practices of successful brands in highly competitive pharmaceutical markets. Insights were gathered through surveys and in-depth interviews with veteran brand marketing and sales executives at 12 leading drug companies. The participants represent 20 key brands.
These insights provide an excellence benchmark against which companies can compare their own brand promotion functions. Specifically, companies can learn about the field force promotion activities, successful marketing strategies and tactics, and levels of promotional resource support. This executive presentation covers reach and frequency goals for meetings and other activities. In addition, it provides numerous insights, observations and best practices from interviewed executives.
Educating KOLs, Physicians, Patients and Payers to Support Successful Product Launches
The bio-pharmaceutical marketplace – inculding the diabetes therapeutic area – continues to evolve as new medicines and technologies create valuable market opportunities. It’s in this competitive and challenging environment that organizations are scrutinizing their strategies to support market education for new products.
Companies with new products find it essential to educate the marketplace to ensure successful market entry; those that fail to inform and prepare the market often witness failed or disappointing product launches. This research will inform launch leaders on the most effective physician, payer and patient education practices conducted from clinical development through launch.
Metrics address KOL development tactics and timing, including MSL staff numbers and calls; Physician education by publication type and timing and CME by type and timing; Patient and Advocacy Group education by timing and type and Payer education by timing and type. Executives and managers involved in market education efforts for new products can use this research to compare their market education tactics and strategies with those of leading organizations.
From Breakthrough to Blockbuster: Best Practices in Communicating Clinical Trial Results
Pharmaceutical companies spend considerable resources conducting large clinical studies to support the launch of new products or expand indications for currently marketed products. With substantial investments in large clinical studies, those pharmaceutical companies that can best leverage the outcomes of a branded clinical study by associating it with a key product, and effectively communicating these benefits will gain significant advantage in the market.
Best Practices, LLC conducted this study to understand how world-class pharmaceutical companies develop and execute strategies for communicating clinical trial results. This report discusses the most effective practices for communicating clinical trial results to physicians, the managed care community, investors and consumers. It also includes a summary Communication Toolkit that walks executives through the communication process from the planning stages of a large clinical trial through the post-launch period. Best Practices, LLC conducted initial surveys with executives at leading pharmaceutical companies. Analysts then performed in-depth interviews with 15 executives at nine leading pharmaceutical companies.
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