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Sales and Marketing > Sales Management
Sales Management Research
Cross-Industry Field Sales Force Excellence
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As product and service differentiation becomes more difficult to achieve - in the dynamic global marketplace - effective sales channels that guarantee direct access to business-to-business customers are becoming more strategically important to growing and defending market share... (ID SM-172)
Companies Profiled: AAA, Abbott, Allergan, Ayurvet, more ...
Price: $3615.00 Free Excerpt Available
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Medical Science Liaisons: Gaining Access and Forging Relationships with Key Opinion Leaders
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STUDY OVERVIEW
As companies compete for the attention of physicians, key opinion leaders (KOLs) and thought leaders, they increasingly use medical science liaisons (MSLs) to build and strengthen KOL relationships... (ID PSM-234)
Companies Profiled: Astrazeneca
Axcan Pharma Inc.
Boehringer Ingelheim
Bristol-Myers Squibb
Cardiac Science Corp
CSL Behring
Eli Lilly and Company
Focus Technologies
Genentech
Innovex
Janssen
Medtronic
Bertek
Novartis
Novo Nordisk
Organon.
Schering Plough
Shire
TTY Biopharm
UCB
Vertex
Price: $2800.00 Free Excerpt Available
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Best Practices in Medicaid Sales
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Medicaid is a unique market, requiring reps and sales managers to have their own plan for selling effectiveness... (ID SM-139)
Industries Profiled: Manufacturing, Medical Device, Pharmaceutical, Financial Services
Price: $2421.00 Free Excerpt Available
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Sales Management: Conquering the Field
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Maximize your sales force's potential by training reps to improve sales tactics and build productive client relationships... (ID SM-133)
Companies Profiled: a leading international pharmaceutical company, A leading international pharmaceutical company, A Leading Pharmaceutical Company, A Leading Pharmaceutical or Health Care Company, more ...
Price: $1975.00 Free Excerpt Available
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Excellence in Pharmaceutical Contracting & Pricing
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Contracting and pricing organizations within pharmaceutical and medical device companies provide vital services to their companies but face a challenge in communicating their value to internal customers... (ID POP-209)
Companies Profiled: Abbott Laboratories, Amgen, Baxter Healthcare, Bayer, more ...
Price: $1878.00
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Managing A Sales Force Expansion
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Get insights on sales force expansion tactics gathered through interviews with executives at nine top pharmaceutical companies... (ID PSM-208)
Price: $795.00
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