Fee: $250

Increase Market Share by Enacting a Patient Advocacy Program

Patient Advocacy Groups are an important part of the process by which the marketplace is educated on new Medicines. Strong relationships with advocacy groups are particularly vital for educating the public on socially-sensitive conditions and treatment options.

What are best practices in patient advocacy group collaboration and relationship management? Discover what 28 industry veterans from top 50 pharmaceutical and biotech companies had to say about emerging trends and challenges and ideal structures and skill sets required for managing your relationships with advocacy groups.

Speaker

Senior Research Associate Jeff Zimmer leads and manages primary research projects for Best Practices, LLC pharmaceutical clients. A former editor of the Washington Drug Letter, Jeff brings to the team 20 years of journalism experience covering such relevant business issues as the regulatory relationship between the FDA and the pharma industry .

The event will run for 60 minutes and will offer quantitative and qualitative data, followed by a question and answer session.

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Sales Force Effectiveness Through Streamlined Internal Communication


Fee: $195
Date: TBA

Effective sales force communication helps to bring about a high performing field sales force. However, our research shows that field sales reps spend 4.4 hours per week on unnecessary or redundant communication. This wasted time not only affects sales team performance, but also undermines the overall product and company performance.

Join us for our webinar to discover how leading Pharma companies manage communication volume, effectively coordinate different communication sources, and set strategy to improve internal communication and the performance of their sales reps.

The event will run for 45 minutes, will offer quantitative and qualitative data from our newly released report, followed by a question and answer session.

After registering you will receive confirmation email with information about joining the Webinar.

Speaker

Cameron Tew, Executive Director. Cameron brings extensive experience in research, analysis, management and project leadership to Best Practices. He has led a variety of pharmaceutical and biotech projects, with a particular focus on the areas of thought leadership, market research and global product launch.

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Best Practices in Pharmaceutical Brand Management: Communication Strategies That Drive New Product Results


Date & Time: TBA

Fee : $195

Successful pharmaceutical brand and marketing leaders today use a host of strategies, tactics, channels and tools to communicate critical brand information to win support from both internal and external audiences before a new product launch.

Through this webinar we want to share benchmarks, qualitative insights and winning communication strategies that will help product teams understand how to deliver the right information to the right stakeholders at the right time for maximum positive impact on the brand.

Discover what 32-industry veterans at 22 leading pharmaceutical, biotech and medical device companies had to say about developing and improving brand communications.

Speaker

Martha Haswell leads quantitative and qualitative research projects for Best Practices, LLC clients seeking to improve business operations through benchmarking. With 18 years of research experience, including 8 in the pharmaceutical sector, Martha has successfully managed studies that helped clients build or improve structures and programs within sales, marketing, information services, shared services, and market research organizations. Martha holds a bachelor’s degree in journalism and a master’s degree in information science, both from the University of North Carolina at Chapel Hill.

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Date & Time: TBA

Fee: $250

Shaping the Marketplace to Support Successful Oncology Product Launches


Webinar Details

Though no product launch is ever perfect, a strong model drives sales uptake through proven, focused, timely, dynamic and customer-centric programs and activities. The ultimate success of a new drug requires a complex team effort around coordination of resources and activities in order to effectively inform, educate, and prepare the entire marketplace for new products – a marketplace made up of physician and payers in addition to patients.

Come join us for our webinar on “Shaping the Marketplace to Support Successful Oncology Product Launches” and discover what 34 brand and product executives and managers from 26 leading pharmaceutical, biotech, and medical device companies had to say about the launch models they used to effectively educate and shape the market for new oncology and other bio-pharma products.

Speaker

Senior Research Associate Jeff Zimmer leads and manages primary research projects for Best Practices, LLC pharmaceutical clients. A former editor of the Washington Drug Letter, Jeff brings to the team 20 years of journalism experience covering such relevant business issues as the regulatory relationship between the FDA and the pharma industry.